Media Strategy

Leapfrog Online is one of the largest buyers of online media, across media formats, placements and buying models. And since the dollars being invested are our own, not our Clients', we have the extra incentive to drive the highest ROI from each media buy.

To achieve this, we use advanced analytics and testing to find the right consumers across all forms of online media. Since are we unbiased in our media approach, we are experts in buying and managing all forms of online media, such as search, display, emerging and affiliate. The media mix is then customized and actively managed for each Client based on their strategic goals.